About Edna

Life & Entrepreneurship Consultant | Keynote Speaker | I Help Women & Entrepreneurs Turn Experience Into Their Next Profitable Move I 2X Bestselling Author | 30+ Books | CEO of 2nd Chance Inc

COACHING & CONSULTING WITH EDNA WHITE

Experience Changes Everything

You don't need another person giving you generic advice.

You need someone who can recognize the pattern, understand the problem, and help you determine what comes next.

With decades of experience across entrepreneurship, real estate, housing, nonprofit leadership, community development, training, conflict resolution, media, and personal transformation, Edna White brings lived experience and professional experience to every conversation.

But coaching and consulting are not the same thing.

Choose the support that matches the problem you're trying to solve.

COACHING

Your Life. Your Business. Your Next Move.

Coaching is for individuals who know something needs to change but need clarity, perspective, accountability, and a strategy for moving forward.

Edna's coaching is direct, practical, and designed to help you recognize the patterns that may be keeping you stuck and determine what you need to do next.

COACHING AREAS

Identity & Self-Discovery

Understand who you are beyond the roles, expectations, and labels you've carried.

Purpose & Direction: Get clear about what you want now—not what you were told you should want.

Life Reinvention: Navigate a major transition and determine what your next chapter should look like.

Personal Pattern Recognition: Identify recurring behaviors, decisions, and patterns that continue producing the same results.

Mindset & Perspective: Challenge the beliefs and assumptions that may be influencing your decisions and limiting your choices.

Clarity & Decision-Making: Stop spinning in circles and identify the decision, priority, or next step that actually matters.

Business & Entrepreneurial Clarity: Determine what you're building, who you're serving, what you're offering, and where your energy should go next.

Experience-to-Income Clarity: Identify the knowledge, experience, and expertise you've accumulated and explore how it can become something valuable in the marketplace.

COACHING IS FOR YOU IF...

- You know you need a change but don't know what that change should be.

- You are entering a new chapter of life.

- You've outgrown an old identity.

- You have an idea but can't get clear on your next move.

- You keep repeating patterns you thought you had already overcome.

- You're an entrepreneur who has too many ideas and needs focus.

- You have years of experience but aren't sure how to turn it into your next opportunity.

Coaching helps you find your next move.

CONSULTING

Don't Just Talk About the Problem. Solve It.

Consulting is different.

Consulting is for professionals, businesses, nonprofits, housing organizations, real estate professionals, and community organizations that need experienced perspective, strategic recommendations, training, or help addressing a specific problem.

Edna doesn't come into the room pretending to know everything.

She comes into the room knowing how to look at the problem, identify the moving parts, recognize patterns, and help determine a practical path forward.

REAL ESTATE & HOUSING CONSULTING

Experience From Both Sides of the Housing Table

Edna's professional background includes brokerage ownership, real estate operations, property management, acquisition and disposition, leasing, staff supervision, agent training, landlord engagement, housing outreach, mediation, and fair-housing education.

Her résumé documents responsibility for coordinating real-estate operations, supervising staff, negotiating contracts, researching zoning considerations, evaluating property decisions, and training agents in sales, finance, ethics, and conflict resolution.

CONSULTING SERVICES

Real Estate Operations

- Brokerage and team operations

- Staff and agent supervision

- Process improvement

- Property operations

- Leasing and rental operations

- Acquisition and disposition strategy

Real Estate Professional Development

- Agent performance

- Sales techniques

- Client relationship development

- Conflict resolution

- Ethics and professional development

- Leadership development for experienced agents

Housing & Landlord Engagement

- Landlord recruitment strategy

- Landlord/community engagement

- Landlord-tenant communication

- Conflict resolution

- Housing program outreach

- Fair-housing education

- Community housing partnerships

Edna's housing work has included building landlord relationships, mediating landlord/tenant concerns, providing education to landlords and tenants, and developing landlord recruitment events.

ORGANIZATIONAL LEADERSHIP CONSULTING

Strong Organizations Need More Than Good Intentions

Organizations can have talented people and still struggle with communication, accountability, leadership, and execution.

Edna's experience includes supervising teams, training staff, creating and implementing policies, managing operations, resolving conflicts, and coordinating people and resources.

Her résumé includes supervision of 12 staff across two residential homes while overseeing the daily operations and needs of 24 residents.

CONSULTING SERVICES

Leadership Development

Supervisor development
Team leadership
Delegation
Accountability
Communication
Performance expectations

Organizational Problem-Solving

Identify operational challenges
Examine existing processes
Clarify roles and responsibilities
Develop practical recommendations
Improve communication and execution

NONPROFIT & COMMUNITY CONSULTING

Turn the Mission Into Something People Can Experience

A mission statement is not a program.

A good idea is not an operating system.

And a community organization cannot depend on one person to make everything happen.

With extensive nonprofit and community leadership experience, Edna helps organizations move from ideas to practical execution.

CONSULTING SERVICES

Program Development

Turn an idea into a workable program
Identify the people the program is designed to serve
Develop program structure
Create implementation strategies

Community Engagement

Community outreach
Partnership development
Stakeholder relationships
Community events
Public awareness initiatives

Organizational Development

Policy development
Leadership structure
Volunteer and staff coordination
Operational planning
Community partnerships

Edna's résumé identifies leadership, policy creation and implementation, nonprofit governance, community outreach, event planning, public awareness and relationship development among her professional experience.

TRAINING & WORKSHOPS

Sometimes Your Organization Doesn't Need a Consultant. It Needs Someone to Teach the Room.

Edna has experience teaching, training, facilitating, and developing educational material across multiple environments.

Her experience includes ESL education, team teaching, training sessions, real-estate sales and ethics training, conflict-resolution training, and staff training.

AVAILABLE TRAINING TOPICS

Leadership & Accountability

Conflict Resolution

Communication

Ethics & Professional Responsibility

Real Estate Sales & Professional Development

Team Development

Community Engagement

Housing & Landlord Engagement

Personal & Professional Reinvention

Turning Experience Into Opportunity

WHICH ONE DO YOU NEED?

CHOOSE COACHING IF...

Your primary challenge is you.

You need clarity, direction, perspective, accountability, or help determining your next move.

CHOOSE CONSULTING IF...

Your primary challenge is a business, organization, team, system, or professional problem.

You need experienced analysis, recommendations, strategy, training, or problem-solving.

CHOOSE TRAINING IF...

You already know the skill your organization needs to strengthen and want Edna to teach it to your team.

YOUR EXPERIENCE HAS VALUE

You don't have to start over to create what's next.

Sometimes the answer isn't another certification, another course, or another person telling you what to do.

Sometimes the answer is recognizing what you already know and learning how to use it differently.

Whether you're rebuilding your direction, strengthening your business, developing your organization, navigating housing challenges, or figuring out how your experience can create your next opportunity, Edna brings decades of experience to the conversation.

READY FOR YOUR NEXT MOVE?

Let's determine whether coaching, consulting, or training is the right fit for what you're trying to accomplish.

BOOK A CONSULTATION

Book a Consultation

Founder of 2nd Chance Services, Inc.

Through 2nd Chance Services, Inc., Edna offers personal development courses, workshops and support groups, narrative therapy, and life purpose coaching. Her programs are designed to help people overcome past challenges, develop new skills, and create meaningful change in their lives